NRM Group rebrands as Boomerang Digital

Andrew Ludlow, who has served as managing director of NRM Group since 2012, has completed a far-reaching strategic rebrand of the business culminating in the launch of Boomerang Digital.

The product of a 12-month business review, Boomerang Digital brings NRM, ISD and Big Deal games into a single entity and in the process provides a frictionless touchpoint for customers across the totality of its technology-driven product range.

Expanding on the strategy Boomerang Digital co-founder and chief executive Andrew Ludlow said: “We are taking the NRM heritage totalling close to 30 years of ground-breaking thinking to create a platform from which to launch the next important phase of the group’s development under the new Boomerang Digital brand.”

He added: “Because Boomerang Digital is a single entity offering a range of solutions it means that customers can now talk to us much more holistically about their requirement for end-to-end solutions. Under Boomerang we can ensure that the technology ecosystem is appropriate and streamlined.”

Confirming that there will be no job losses as a result of the restructure, Ludlow stated: “To grow the business, we need the right calibre people and we will continue to recruit the additional talent that we require.

I am delighted to say that Chris Wrigley will be moving to the newly created post of COO with Wayne Forster becoming director of product, membership and mobile.”