Novomatic still second despite Covid

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For the second time, Novomatic has been placed second in the list of Austria’s most valuable brands.


The Austrian Brand Value Awards was held on June 30 for the 18th year and Novomatic took second place in the European Brand Institute ranking, behind Red Bull and ahead of Swarovski.

The award came despite the reduced revenues forced on Novomatic by the pandemic in its 40th anniversary year. The monetary value of its performance was €2.968bn, which was 16.3 per cent down and achieved only by innovative strength and sustainable efficiency across the group.

This was assisted by the sports betting licence for Admiral in Germany, growth in the online segment and a number of international awards, notably for Casino Supplier of the Year.

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