Merkur pleased with ‘comeback’ ICE edition

Merkur Gaming was delighted with what it termed as the “2023 comeback” edition of ICE in London.

The company said: “After a hybrid ICE in April 2022, almost totally dominated by igaming and sports betting exhibits, the show’s 2023 event concluded an almost three-year hiatus and its return was a hugely significant highlight of the post-Covid gaming landscape.

“Merkur regards ICE as absolutely its home event and so went all out to present its brand in its traditional spectacular style.

“On what was the largest exhibitor booth in London ExCeL’s north halls the Merkur Sun shone on top of a huge display that had been redesigned in order to give improved access to visitors while also presenting the many subsidiary teams and the range of gaming omni solutions that they represented.

“The run up to ICE had seen many exhibitors wishing that 2023 would prove to be ‘as good as ICE 2020’ but, in reality, from the first moment that ICE opened its doors on day one it was immediately clear that this would prove to be a show that did not just equal 2020 but which would go on to be bigger, better, brighter and statistically far in excess of its predecessor.

“The post-event statistics told the story. The 40,000 visitors at ExCeL broke all previous records by a substantial margin and taking into account those visitors that attended the show on more than one day added up to a total of 79,000 unique visitations.

“2023’s exhibitor numbers were also record breaking, 560 in all, representing more than 80 countries and filling all 41 halls of ExceL to capacity.”

Merkur’s omni-channel presentation (covering everything from land-based casinos to street games, igaming, cash handling, specific national teams and more) showed that it had gone to enormous lengths in having all of the brand’s newest innovations present.

Athanasios Isaakidis, Merkur Gaming’s chief executive, international, noted that all three show days had been “superbly attended and the entire Merkur team had been extremely busy in terms of customer visits and enquiries across all three show days.”