Greentube new content supply deal with Parimatch significantly increases reach in CIS region

Further expanding its presence across the CIS (Commonwealth of Independent States) region, Greentube has aligned with iGaming and sports betting operator, Parimatch, in a partnership deal that will see it “reach a significant new audience in the area.”

Having been successfully integrated, proven “blue chip” games from the Novomatic Interactive division’s incredible lineup of online slots such as Sizzling Hot, Lucky Lady’s Charm, and Book of Ra, as well as its more recently released titles including Diamond Link: Mighty Sevens, Diamond Link: Oasis Riches, and Diamond Link: Mighty Elephant, are all available to Parimatch customers.

Enhanced offering:

With high praise for the Austrian supplier, Eugene Saveliev, Head of Casino for Parimatch, said…

“Greentube offers some of the most renowned titles on the market and we know that casino players love to play their games.”

He went on to explain that by adding the supplier’s impressive games portfolio to their online casino they have “significantly boosted” their offering with “world-class” titles and can be confident that more hits are forthcoming as the partnership develops.

CIS spread:

The partnership will allow Greentube to significantly grow the reach of its innovative content in the markets in which Parimatch operates, including the Eastern European countries of Ukraine and Belarus where the supplier’s games are already extremely popular with local players.

Observing that their games have “resonated well” with local players in the CIS region, Opher Ben Zvi, Key Account Manager for CIS at Greentube, said in a company press release that the deal with Parimatch “is a testament to the demand of our content.”

Partnering with such a strong brand, he said, will see the firm “reach a significant new audience in the area” and they are excited to work together to further strengthen their position across regulated markets.

Parimatch business:

In related news, Parimatch Tech, which is responsible for the Parimatch brand, also just announced its new partnership with English professional football club and 2020/21’s European Champions, Chelsea F.C., which will cover the next three seasons and include branding and fan engagement opportunities. 

Founded in 1994, the international sports betting company is represented on four continents and in more than ten countries. Its main office is located in Limassol, Cyprus, with development centers in Ukraine, Cyprus, Armenia, and Belarus. It is one of the leading sports wagering companies in the CIS region, where, in 2002, it was first to launch a legal online betting website.  

Greentube & Ukraine: 

Meanwhile, Greeentube kicked off the month by taking its games portfolio live in Ukraine‘s regulated market courtesy of a new content partnership agreement with Nubula Games brand, First Casino.