British esports organisation EXCEL ESPORTS and Spanish esports institution Giants Gaming, are pleased to announce the merger of both companies to form GIANTX. The new venture will unify each organisation’s renowned competitive esports rosters, management and resources to accelerate the organisation’s growth in an effort to expand its geographical and competitive presence. This merger underpins a core strategy to develop GIANTX’s heritage markets in the UK and Spain, whilst also supporting wider European and Global growth. GIANTX will continue to compete on Global stages in the world’s biggest competitive titles, together with growing an unrivalled global fan base and associated commercial propositions.
With a cross-cultural fan base and team, GIANTX will capitalise on its diverse roster of professional players and content creators to deliver engaging bilingual content to resonate with both audiences. This includes leveraging the Spanish-speaking fanbase to establish a strong presence in the market. GIANTX will participate in two of the most esteemed esports franchises: the League of Legends EMEA Championship (LEC) and VALORANT Champions Tour (VCT), with its involvement extending to the Spanish LVP and the inclusive GameChangers initiative.
Staying true to UK and Spanish roots, GIANTX’s current 60 employees will continue to be based in the regional headquarters of London and Malaga, as well as a competitive performance centre in Berlin. GIANTX will leverage its strong foundations, exceptional staff, and the support of its formidable investor group to explore new business avenues. This includes entering new competitive gaming titles and furthering global partnerships that resonate with the brand’s esports demographic. Existing partners for EXCEL ESPORTS and Giants Gaming will remain following the merger, offering new and diverse opportunities through a broadened global audience.
GIANTX will be led by Tim Reichert; German esports pioneer and current CEO of EXCEL ESPORTS, and Jose Diaz; considered one of the most important entrepreneurs in the Spanish esports scene CEO and founder of Giants Gaming – both of whom will be Co-CEOs. The leadership team will also be composed of Chief Commercial Officer and former EXCEL ESPORTS Commercial Director, Mark Carter; Chief Strategy Officer and Giants Gaming Co-Owner, Virginia Calvo; and Vice President of Marketing and Brand, Oskar Sisi.
Tim Reichert, Co-CEO of GIANTX, commented: “The merger and establishment of GIANTX represents a pivotal and noteworthy chapter in the history of EXCEL ESPORTS, and we are thrilled to be joining one of Spain’s leading esports organisations, Giants Gaming. Through bringing together the two brands, each having cultivated passionate and distinct audiences, we are excited about presenting a fresh and compelling vision for the future.
“Whilst EXCEL and Giants Gaming are leaders in different markets, together we have created a clear and unified vision that will offer new and diverse opportunities for our partners through broadening our global audience, along with optimising our competitive strategies amongst our rosters. Drawing upon our combined 24 years of rich cultural heritage built in the UK and Spain, GIANTX aspires to emerge as a formidable new force in European esports.”
José Díaz, CO-CEO of GIANTX emphasizes: “Launching GIANTX represents an extraordinary opportunity. After multiple achievements and years of leadership in the industry, where Giants has become one of the major references in the Spanish-speaking market, it’s time to evolve and take a new leap. We believe that in EXCEL ESPORTS, we have found the ideal partner to continue growing. Our mission is for GIANTX to establish itself as one of the most valued esports clubs internationally, and for our teams to rank among the best in the most important esports competitions worldwide.
The spirit of GIANTX is global: from London to Malaga, with Berlin as our sports headquarters. Our markets and audience also expand with this merger. So do the opportunities: we aspire to become a winning and relevant organisation at the highest levels within the esports universe. We are confident that we will achieve this and fully honour the legacy that Giants and EXCEL have built all these years with work, effort, and passion.”
JRJ Group, who acquired a majority stake in EXCEL in 2018 alongside TOMS Capital, will remain the controlling shareholder, with all existing shareholders continuing in their support of the ambitious future growth plans of GIANTX.