Gamification for World Cup betting

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A three-phased commercial partnership between gamification specialist Low6 and multi-currency sportsbook has been announced.

The result will be Low6 delivering a clubhouse for the FIFA World Cup, bringing together gamification, rewards, chat, sport personalisation and content.

After the World Cup Clubhouse will be expanded into all sports including horse racing, NBA, MLB, J-League, NHL, NFL, EPL, Bundesliga, La Liga, Serie A, Ligue1, and other football and cricket competitions.

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