Gambling companies’ advertising spend falls in Sweden

The gross spend for advertising in traditional media by advertising companies in Sweden fell to SEK 3.4bn in 2022.

Against the previous year’s figures, this is a decrease of 15 per cent or SEK 600 million.

30 per cent of this figure’s total comes from casinos, with a further 28 per cent advertising non-horse-race betting. Lotteries and number games came third with 26 per cent, horse race betting came in at 12 per cent, and bingo making up another 4 per cent.

The figure shows game advertising in traditional media such as print, television, radio and outdoor advertising, although certain digital media channels are also included.