Flutter processes nearly 35m bets at Cheltenham

Flutter Entertainment has revealed that nearly 35 million bets were placed on its key brands’ platforms across the Cheltenham Festival.

The group reported in a blog post that the four-day UK horseracing event attracted 2.5 million active customers across Paddy Power, Sky Bet and Betfair, its three main UK and Irish sportsbooks.

Karen McMahon, racing director at Flutter UKI, said “lot of preparation goes into ensuring our customers enjoy a seamless and fun experience.”

The group’s customer service director Arlene Griffin said that at Cheltenham, Flutter experiences the customer volume “typically seen in a month,” with over 85,000 customer contacts and 51,000 verification documents during the four days.