Delaware Lottery launches loyalty programme and app

As part of its enhanced partnership programme, Scientific Games has launched an all-new player loyalty programme and mobile app for the Delaware Lottery.

The Delaware Lottery Players Club combines the previous players club with a new loyalty programme, offering players one go-to place for new perks, more conveniences and new, achievement-based ways to win cash and prizes.

The new loyalty programme grants players points for every ticket entered and when certain achievements are completed, as well as for in-game challenges.

The launch follows The Delaware Lottery extending its contract with Scientific Games, giving a new, modern overhaul to its whole tech ecosystem.

“We value our loyal players, and we want to offer them the best rewards program available through the convenience of a one-stop mobile app,” said Helene Keeley, director of the Delaware Lottery.

“The new Delaware Lottery Players Club offers the excitement of instant rewards to our players and quite a few conveniences all in one place. As part of our overall tech modernization initiative, we’re strengthening our players’ connection to the Delaware Lottery and helping support proceeds for vital programs and services in our state.”