Coral lights up Piccadilly Circus

Bookmaker Coral is bringing horse racing to an iconic venue in central London – Piccadilly Circus.

With the famous Cheltenham Festival of horse racing coming up, the company has installed a DeepScreen activation at Ocean Outdoor’s Piccadilly Lights in a first for a bookmaker.

It shows four horses and jockeys jostling for a position in the race but they dissolve to show one horse leaping out of the screen in slow motion.

Coral is the first brand to fully utilise both the front and back technology of the DeepScreen in a 3D spectacle that opened at the famous road junction yesterday and rotates once an hour for a week.