Cantona fronts William Hill’s football campaign

Ahead of the 2023/24 football season, William Hill has launched a new marketing and advertising campaign, headed by Premier League and Manchester United legend Eric Cantona.

As its official brand ambassador for the next two years, the Frenchman will be at the forefront of William Hill’s new above the line campaign, as well as its online, digital and social advertising across the UK and Republic of Ireland, as the bookmaker implements a more disruptive and distinctive marketing strategy.

Creatives featuring Cantona will also be seen at several of William Hill’s flagship out-of-home sites across the UK and Ireland. From North London bottling plants to the open sea, “Who You Got?” will show “The King” as never seen before to emphasise the intriguing nature of the campaign.