BIG welcomes new chief marketing officer

BMM Innovation Group has announced Laura Olson-Reyes has joined its executive leadership group as chief marketing officer.

“Laura is a wonderful leader and business executive,” said Martin Storm, CEO of BIG. “With more than 20 years of gaming industry experience at Eclipse Gaming, AGS, Scientific Games (now Light & Wonder), and Aristocrat Technologies, she has excelled in market, product and communications strategy internationally.

“At BIG, she will lead and globalise our growing marketing teams and business specialisation to continue our rapid growth in digital and land-based gaming testing and certification, as well as our growing portfolio of technology solutions.

“Laura’s values and vision align perfectly with our business, and I look forward to her lead our marketing efforts for BIG.”

Olson-Reyes said: “I have always had tremendous respect for BMM’s brand — not only its strong legacy, but for its immense potential — and I could not be more honoured to join Martin and his team at such an exciting time in the company’s growth.

“With such an exceptional and expanding portfolio of brands, I am excited to help shape the client experience and brand strategy of the BIG companies, as well as spearhead the communications strategies around BIG’s people, services, and solutions.”

As well as leading marketing teams to win numerous awards, she personally has been recognised with in industry receiving the Great Women of Gaming Proven Leader Award, the Women to Watch Award, and the Women World Award in The Communicator category.

Olson-Reyes will attend G2E 2023 in Las Vegas to meet with key clients throughout the industry. Visit her at BIG, the BMM Testlabs, BIG Cyber, and RG24seven booth #4408.