Barcelona to host ICE and iGB Affiliate

Clarion Gaming has confirmed that, from 2025, the ICE and iGB Affiliate shows will be held in Barcelona, Spain, rather than London.

The ICE advisory board, comprising a cross-section of major international gaming brands, endorsed the decision after a six-month competitive bid process involving Barcelona, Madrid, Paris and current host city London.

“I would like to open by recording my thanks to our panel of global industry stakeholders, who represented all of the key gaming sectors and geographies represented at ICE, for their insight and contributions to the selection process; to the four shortlisted cities for what were highly professional and impressive bids; and to our independent agency for creating and overseeing every detail throughout each stage of the process,” said Alex Pratt, managing director at Clarion Gaming.

“This was a complex, customer-led undertaking. The process enabled us to identify the city that our customers believe is best equipped to be our strategic partner for the future and is able to host two world-class events which meet the needs of businesses of all sizes and locations across every part of the gaming and ICE community.

“The successful bid by Barcelona was notable for the scale of its world-class facilities, outstanding hospitality infrastructure, logistics, ROI for our customers and ability to scale. By forging a progressive partnership comprising the international industry, Fira de Barcelona and public and private stakeholders in Barcelona, Catalonia and Spain, we have a huge opportunity to create an important legacy for the future.”

However, ICE and iGB Affiliate are not the only shows changing host city in 2025. Clarion Gaming also announced the relocation of its iGB Live event from Amsterdam to London in that year.

“On behalf of Clarion Events I would also like to thank the team at ExCeL London for their support over the past 12 years. ExCeL London provided an environment in which both ICE and iGB Affiliate were able to develop, meet the business needs of their stakeholders and grow in status as two of the most important live events in their respective sectors.

“We remain committed to ExCeL London as a great destination and are looking forward to bringing iGB Live to London in July 2025 to continue this legacy and provide the perfect backdrop for this fast growing event’s future in a key gaming territory.

“Now this process is complete, our exclusive focus is on continuing the ICE and iGB Affiliate success stories in partnership with our international stakeholders and to deliver an amazing experience in London in 2024.”

ICE and iGB Affiliate will be the only major events taking place in Barcelona over the January dateline. Clarion Gaming has reserved a total of 40,000 hotel nights during ICE week 2025.

Clarion Gaming will be keeping all stakeholders updated with a series of monthly communications commencing September 2023.