Bally’s Corporation has announced its entry into a multi-year agreement designating Bally’s as an Authorised Gaming Operator of Major League Baseball.
This deal represents Bally’s third sports betting agreement with a professional sports league following its previously announced agreements with the National Hockey League and the National Basketball Association.
The agreement provides Bally’s with immediate access to official MLB league and team marks, logos and data, which it intends to incorporate across its growing portfolio of sports betting products.
Bally’s will also include these assets as part of innovative content that the company is creating for MLB fans, which will be integrated into live MLB game coverage across 19 regional sports networks that account for more than half of the US MLB teams.
“The agreement between Bally’s and MLB offers exciting benefits for baseball fans nationwide,” said George Papanier, president and CEO of Bally’s Corporation.
“We are honoured to have the opportunity to put the Bally’s stamp on America’s national pastime and look forward to providing an innovative and engaging sports betting experience. We can’t wait for the season to begin.”
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