Ascot and the Tote to strengthen pool betting

British betting company the Tote and Ascot Racecourse have joined in a commitment to grow pool betting in the UK.

Under the terms of the deal, which commenced on January 1, all pool bets placed on racing from Ascot Racecourse will continue to support liquidity in the UK pool which has been operated in the UK Tote Group since October 2019.

Both parties are dedicated to continuing the growth of pool betting on racing from Ascot Racecourse which has been growing year-on-year.

“We are delighted to have a new agreement in place with the Tote which will allow us to build on what has been achieved domestically and internationally over the last four years,” said Alastair Warwick, chief executive of Ascot Racecourse.

“As one of the original architects of World Pool, alongside the Hong Kong Jockey Club and the Tote, we are excited to support the further development of World Pool to ensure both racing fans and the sport benefit from it.

“We were thrilled to see that Royal Ascot produced five of the top six World Pool days by total turnover in 2023 and also that QIPCO King George Day performed so well after some targeted race planning changes. We will ensure that Ascot’s top-class racing continues to be at the forefront of British racing’s efforts to see that the sport is watched and bet on by a growing domestic and global audience.”