Aristocrat is partner of New England Patriots

Aristocrat Gaming and the New England Patriots have announced a multi-year partnership making Aristocrat an official partner of the Patriots and Gillette Stadium.

As an official partner, Aristocrat will have prominent signage throughout the stadium year-round, including in-stadium, on the concourse and in-game branding. Additional features will include in-game promotion and game-day activations.

The news of this partnership follows Aristocrat Gaming’s recent announcement of its exclusive multi-year slot machine licensing agreement to build land-based NFL-themed slot machines.

The NFL licence offers a unique opportunity for fans to select their favourite teams, such as the Patriots, when using land-based gaming machines.

“We are ecstatic to partner with the New England Patriots, one of the most successful and legendary franchises in the NFL,” said Hector Fernandez, CEO of Aristocrat Gaming.

“We look forward to bringing our NFL-themed slot games to casinos across Massachusetts, providing an opportunity for passionate Patriots fans to experience their favuorite team in new and exciting ways.”