Aristocrat Gaming has entered a first-of-its-kind partnership with the Fremont Street Experience, the six-block entertainment district located in historic downtown Las Vegas.
Aristocrat is the world’s first slot manufacturer to create an invitation to play on the world’s largest single video screen – the 136,000sq.ft canopy over the Fremont Street Experience.
The partnership begins with an action-packed new video that debuted on the canopy’s screens in Las Vegas. The show highlights Aristocrat’s biggest game themes, which are real fan favourites.
“At Aristocrat, we go big for our customers and with invitations to play,” said Tommy O’Brien, president of Aristocrat Americas and EMEA.
“We bring the biggest brands, the best games and the best cabinets together to create memorable gaming experiences unlike anything else in the industry.
“Now, we are bringing our most popular games to this larger-than-life format and what better way to continue to tell that story than with the Fremont Street Experience?”