Aristocrat CEO confirms ambitious North American plans

Aristocrat CEO Trevor J. Croker said the company sees further opportunities to expand across North America, with “strategic adjacencies” in both the US and globally backed to “contribute significantly to our performance for years to come.”

Speaking at Aristocrat’s AGM, Croker added: “We see D&D as a differentiating and sustainable competitive advantage, and remain the licensing partner of choice for many outstanding brands.

“A great example of this is our recent launch of NFL-themed electronic gaming machines (or EGMs), which was ranked as the most anticipated new game of the year in 2023.

“We are launching a portfolio of six games over the course of the 23/24 NFL season, including both Class III and Class II options. While still early days, we note their strong performance and robust uptake from both customers and players.”

Croker confirmed that Pixel United has entered into a “multi-year agreement” with the NFL to develop free-to-play social casino mobile games.

“The first initiative under the deal is an exciting, NFL-themed mobile slots app being developed by the team at Product Madness,” he said.

“We look forward to providing more details in the months ahead.”

Croker also said the “largest growth opportunity in front of us now is our expansion into online RMG.”

“The performance of our early game releases in the US has validated our hypothesis that Aristocrat’s land-based casino games would resonate online.

“We will take our successful gaming portfolio online through a multi-year roll out plan, ensuring a steady stream of new game launches, both in North America and in Europe, where our acquisition of Roxor has established a foothold from which we can further expand penetration of our leading content.”