Camelot Illinois has been rebranded as Allwyn North America in a fresh step towards the full integration of the Camelot Lotteries Solutions companies into Allwyn.
Camelot Lotteries Solutions has also been rebranded as Allwyn Lotteries Solutions.
Allwyn said its Allwyn North America management team will remain the same, with its business focus, products and services also unaffected by the rebrand.
Allwyn said it hopes the move can help it achieve “greater brand recognition” in North America.
Robert Chvátal, CEO of Allwyn Group, said the company sees “strong potential for future growth” in the region.
“Camelot Illinois and Allwyn share the same passion for generating more for good causes and today marks an exciting step in our continued journey to achieve this under the Allwyn brand,” he added.
Wayne Pickup, Allwyn North America’s chief executive, said: “Leveraging the global resources, expertise and talent across the Allwyn group will serve to strengthen the results we help the state of Illinois and all our customers achieve.”