Allwyn partners with Instant Win Gaming

Multi-national lottery operator Allwyn has boosted its content offering following a partnership agreement with Instant Win Gaming.

Allwyn has agreed to invest in IWG, which supplies online instant win games, or “e-instants”, to lotteries and, upon closing, will hold a 70 per cent stake in the business.

IWG’s team will remain unchanged, with co-founders Rhydian Fisher and Simon Bucknall will retaining their roles as CEO and COO, respectively.

Stepan Dlouhy, Allwyn chief investment officer said: “Allwyn’s agreement with IWG will enable us to create and leverage high-quality content throughout the group. This demonstrates our ambition to deliver the best user experience to players across our international markets, and to be the operator of choice. Rhydian and Simon bring a wealth of sector knowledge and creativity and we are excited to collaborate and explore new opportunities.”

Fisher added: “We are thrilled to be partnering with Allwyn to take IWG’s success and proposition to the next level. Allwyn’s deep expertise and knowledge of the lottery consumer will help us to deliver immediate and significant value for our existing partners, while this step will also create new opportunities for the brilliant games our team develops.”