White Hat’s PAM goes live with Bally’s

Igaming platform provider White Hat Gaming has launched its player account management solution with Bally’s in Rhode Island.

This marks the company’s first casino state deployment with Bally’s.

White Hat’s PAM enables the swift development of several significant content integrations, and provides a suite of services including CRM and marketing support, a proprietary cashier, diverse payment options, 24/7 managed services, and a wide array of player protection tools.

In addition, White Hat Studios’ launches its content with Bally’s in Rhode Island, with the ‘House of Brands’ taking its slots live in the 7th icasino state, making it one of only two of casino game suppliers live in all legal icasino US states.

“We’re thrilled to reinforce our strong partnership with Bally’s by taking our industry-leading PAM live in Rhode Island for Bally Casino,” said Phil Gelvan, CEO at White Hat Gaming, said. “This launch cements our position as Bally’s platform provider of choice across the US.

“Our unique combination of rapid integration capabilities, player-centric wallet technology, turnkey services and proven content continues to underpin Bally’s success across states and their ambitious growth plans for the future.”

Robeson Reeves, CEO at Bally’s, added: “Bally’s is committed to delivering best-in-class sports betting and iGaming products that thrill and captivate our players. We value innovation, service and reliability in our partners, and White Hat Gaming consistently delivers across all three.

“The rapid integration of their feature-rich PAM and player-favourite content exemplifies why they have become a key partner across our national footprint. Together, we will continue rolling out market-leading entertainment products that position Bally’s as the preeminent omni-channel gaming provider in the US.”