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Ambitious iGaming business group tasks experienced industry veteran with taking B2C operations to the next level through its leading LuckyCasino and HappyCasino brands

Glitnor Group, the rapidly-expanding and entrepreneurially-led business group behind leading B2C brands LuckyCasino and HappyCasino, has announced it will soon be strengthening its C-Level team with the appointment of Mel Camilleri-Bland (pictured).

Having accumulated over 15 years’ worth of experience in the iGaming industry working in a number of high-profile consultancy, management and customer service roles, Camilleri-Bland will take over the reins as Chief Operations Officer for LCKY Group, the B2C team within Glintor Group, following the departure of the outgoing Chief Operations Officer, Cameron Brown.

Prior to joining Glitnor Group, Camilleri-Bland held the position of Group Director of Compliance for BVGroup following an almost seven-year stint with the company. During that time, she also worked as Head of B2B brands, Chief Operations Officer of Mayfly Entertainment Limited, Managing Director of Monarch Sensation and A2D Entertainment and Director of Operational Excellence for BetVictor.

Additionally, Camilleri-Bland has also worked as an independent director and consultant for MMC Consulting Limited and Director of Customer Operations for William Hill; and while such a multi-faceted and successful track record within the industry will have undoubtedly been a big part of putting her on Glitnor Group’s radar, another major aspect will have been the impressive variety of countries and cultures she’s worked in.

Over the course of her career Camilleri-Bland has had roles in almost every continent imaginable with numerous positions in the United Kingdom, Germany and Gibraltar being joined by more exotic locales such as South Africa, the Middle East and Malaysia. In each location, Camilleri-Bland has shown a keen aptitude for embracing local culture and being able to utilize this knowledge to mentor and develop those around her for the benefit of the business.

With this high level of adaptability as well as Camilleri-Bland’s strong leadership and interpersonal skills certain to come in handy as Glitnor Group looks to further expand its B2C operations in 2024, the group believes she has all of the necessary characteristics to help take the business to the next level in the role of Chief Operations Officer and both Camilleri-Bland and the B2C C-level team are clearly looking forward to her getting started.

“Having spent over a decade-and-a-half in the iGaming industry working in various management, consultancy and customer service roles across multiple continents, I’m delighted to now be able to utilise my expertise on the B2C side of Glitnor Group,” Camilleri-Bland said. “As a business, Glitnor Group has made giant strides forward over the past few years and I’m really looking forward to coming in at such an exciting time for the group. The team we have here is already amazing and I sincerely hope that the skills and industry know-how that I’ve accumulated over the past 15 years can add another dimension to that as we look to take things to a whole new level in 2024 and beyond.”

“While I’d like to take the opportunity to thank our outgoing Chief Operations Officer, Cameron Brown, for everything he’s helped Glitnor Group achieve during his time in the role, in Mel Camilleri-Bland, we think we’ve found the perfect successor to continue his legacy,” the Head of Brands and Business for Glitnor Group, David Schwieler, said. “Having helped numerous companies around the world transform their customer experience and improve their ROI, Mel arrives at Glitnor Group with a wealth of industry experience and all the tools required to take the B2C side of our business to the next level. We’re really looking forward to having her on board and can’t wait to see what we can achieve together as we continue to grow in the future.”

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