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Enteractive, the leader in player conversion and reactivation services, has been engaged by BVGroup, a leading operator in the sports betting and iGaming sectors, to deliver campaigns across multiple brands and markets with an aim to convert registered non-funded accounts and reactivate selected segments of its dormant player database.

Brent Almeida, CCO at BVGroup, commented: “Enteractive stands out as the perfect collaborator for engaging player segments that benefit from such a tailored approach, whether that involves converting non-funded registrations or reviving inactive players. The focus will be on specific audience groups that are likely to react more positively to direct and personal interaction, all with the aim of increasing the overall efficiency of our marketing activities across our diverse portfolio of brands and geographic territories.”

Enteractive’s personalised conversion and reactivation services will complement BVGroup’s existing CRM activities and will be a key driver of incremental revenue generation from the unfunded or churned segments of their player base.

Enteractive is the industry leader in player activation with more than 15 years’ experience and is recognised as one of the top revenue generators globally for the online gambling sector.

Andrew Foster, Chief Business Officer at Enteractive, added: “BVGroup adopts a comprehensive view of their business, so we’re excited to be providing our services for a like-minded iGaming company that values tapping into all potential player revenue channels. Leveraging the power of its brand portfolio, including its iconic flagship brand, BetVictor, we firmly believe that Enteractive will enhance BVGroup’s roster of active and depositing players.”

Increasing active players with Enteractive’s one-to-one approach, powered by its proprietary (Re)Activation Cloud technology platform, is an easy win for CRM managers – the platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human voice outreach by phone.

This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.

In the last year, Enteractive interacted with more than 8.1 million players, generating over €59 million for global operators, from almost €263million in deposits. With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 16,000 players per month for a variety of leading operators.

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