Online gambling has come a long way since its introduction in the late 90s. One of the latest trends in the industry is mobile gambling, which accounts for over half the world’s gambling activity. This begs the question: what makes mobile gambling so successful?
The reason isn’t as straightforward as it seems. In reality, the popularity of mobile gambling is affected by several factors, including the development of new payment methods, the introduction of apps and exclusive bonuses.
Introduction of New Payment Methods
Convenience is vital when it comes to mobile gambling. Many payment providers have recently developed methods allowing players to deposit using their smartphones quickly. One of the best examples of this is Pay by Mobile.
Playing online slots pay by mobile is effortless. A phone number and an SMS confirmation are all you need. Your deposit will be automatically added to your monthly phone bill. Payments are also instant, allowing you to enjoy your funds immediately.
Play Anywhere, Anytime
Back then, you could only play at an online casino by visiting its desktop site. Luckily, things are a lot different nowadays. With smartphones and tablets, players can now enjoy hundreds and even thousands, of casino games on the go.
But convenience isn’t the only reason mobile gambling became popular – iGaming providers are also responsible for this trend. These companies ensure their new releases are compatible with various mobile devices, increasing their reach.
Development of Mobile Sites and Apps
Playing at a mobile casino site wasn’t always easy. In the early days of smartphones, mobile gambling sites were slow and cluttered. Fortunately, developers quickly realised this and addressed these issues.
Many casino operators started developing their apps after introducing modern mobile operating systems, iOS and Android. Besides their convenience, mobile apps also offer better compatibility.
Exclusive Bonuses and Promotions
How do you convince players to download a casino app instead of visiting mobile or desktop sites? With exclusive bonuses, of course! Casino operators use bonuses and promotions to stand out and attract new players.
For instance, many online casinos offer exclusive welcome bonuses to players who register through the app. Mobile players are also occasionally met with other offers, including free spins and cashback.
Improved KYC Verification
Verifying your details through KYC verification is more accessible with mobile devices. Players can use their smartphone camera to photograph their documents and submit their pictures. As such, this decreases the processing time.
Mobile gambling is one of the most rapid sectors in the iGaming industry. It is expected to be worth over £120 billion by 2030. With such a significant valuation, it’s clear why many gambling companies are now focusing on mobile devices.