Soft2Bet Brings SiGMA Balkans & CIS 2023 to Cyprus for the First Time Ever

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7777 gaming teamed up with Kaizen Gaming and goes live in Betano Bulgaria – one of the leading international brands active in the Bulgarian market with great popularity among players and a huge market share.

7777 gaming goes live in Betano Bulgaria with its rich portfolio of 100+ thrilling games, amongst which are the latest hits of the content provider – Zeus Quest, Club Mr. Luck, Pearls of Egypt, and much more.

Elena Shaterova, CCO at 7777 gaming stated: “We are beyond excited to welcome such a renowned name in the iGaming industry as part of our partnership network. This collaboration marks the first market entry for 7777 gaming in partnership with Kaizen Group with Betano Bulgaria, with plans to expand further into territories such as Romania, Brazil, Chile, Peru, Ecuador, and others in the near future. The mutual agreement between the two parties sets the stage for exciting business opportunities and an enhanced gaming experience across these regions.”

Panagiotis Kritikakis, Casino Partnerships Account Manager at Kaizen Group said: “As we continue to grow our presence and look for new ways to reach and engage our audience all across the world, this partnership will help us provide a better experience for our players. Our first stop is Bulgaria, where 7777 gaming has already a well-established brand among Bulgarian players. We are excited about our partnership with 7777 gaming and anticipate great results on our roadmap of mutual success.”

Kaizen Gaming is one of the fastest-growing GameTech companies in the world. The company operates two brands in 13 countries: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada-Ontario, Nigeria) and Stoiximan (Greece, Cyprus), and employs more than 1,900 people across three continents.

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The most played games with proven excellent results on the market powered by 7777 gaming are Cash 100, Sea of Treasure, Jinn, Bucks Detective, etc. The company is now fully preparing for the upcoming SBC Summit Barcelona, where 7777 gaming’s team will welcome new and existing partners on its stand #CG214.

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