SIS adds to 49’s product through fresh Inspired deal

Sports Information Services will add five newly upgraded products to enhance its 49’s offering through an expanded collaboration with Inspired Entertainment’s virtual sports division.

Betting shops across the UK and Ireland will have access to improved graphics and race simulations including races from Portman Park and Millersfield.

Races from Brushwood, Steepledowns and Sprint Valley will also be added to land-based operators’ offerings.

All historical results and form for all races will be available on the 49’s website.

49’s was the first brand to launch Inspired’s virtual products over 20 years ago, with SIS the owner of 49’s.

Jessica Mills, head of product proposition at SIS, said the expanded deal will “significantly improve the experiences across our virtual horse and greyhound racing content” in “thousands of betting shops.”

Inspired’s chief commercial officer of virtual sports, Steve Rogers, said the upgraded products will offer “increased engagement” and “an enhanced virtual betting experience to customers in betting shops across the UK and Ireland.”