Chiliz, the leading blockchain provider for the global sports and entertainment industry, have announced that Aston Martin Cognizant Formula One™ Team and Alfa Romeo Racing ORLEN, have become the first Formula 1™ Teams in the world to launch Fan Tokens.
Today, two million $AM & $SAUBER Fan Tokens will be distributed to fans who pre-brought through Chiliz’ fan engagement & rewards platform Socios.com. Both Fan Tokens will be available for general purchase on the platform in the near future.
Fan Tokens are collectible digital assets – minted on the Chiliz blockchain – that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions.
Today’s announcements see Aston Martin Cognizant Formula One™ Team and Alfa Romeo Racing ORLEN join a network of 34 elite international sporting properties on Socios.com, including the UFC®, FC Barcelona, Paris Saint-Germain, Juventus, AC Milan and Manchester City. Last week, Socios.com also announced partnerships with NASCAR’s Roush Fenway Racing, Argentina’s national soccer team, and Royal Challengers Bangalore, Punjab Kings and Kolkata Knight Riders – all from India’s IPL.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetize their global fanbases. Fan Tokens have generated over $150M in revenues to be shared with Socios.com partners in 2021 alone.
Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant Formula One™ Team, said: “At Aston Martin Cognizant Formula One™ Team, we’re proud to be joining an exclusive roster of global sporting properties all working in partnership with Socios.com. This really gives us the best possible opportunity to give our fans a seat at the table and help us to tell our story in a new and exciting way.
“We’re setting out to build and develop new and innovative storytelling opportunities, aligned with the embrace of new and emerging technologies, to reach out and service our growing number of fans – and we’re looking forward to exploring that space together with Socios.com”
Frédéric Vasseur, Team Principal and CEO of Alfa Romeo Racing ORLEN said: “The world of fan engagement in Formula One is evolving and Alfa Romeo Racing ORLEN is at the forefront of this exciting new realm. Launching a Fan Token is going to provide our growing legion of fans with a new way to interact with the team, which is a key aspect in our quest to bring our followers closer to the team with everything we do.”
Alexandre Dreyfus, CEO of Chiliz and Socios, said: “We’re very proud to welcome Aston Martin Cognizant and Alfa Romeo Racing ORLEN as the first two Formula One™ Teams to join our network, and look forward to raising the profile of their brands globally through Fan Tokens.
“Formula One™ is broadcast to a worldwide audience of around two billion, making the reach and potential of these partnerships enormous in scale.
“Last week, in a single day, we announced five partnerships – from three different sports, across three continents – and now we’ve continued that momentum convincingly.
“In the next few years a generation of passive fans will shift into active fans. That transition will take place through transactional fan engagement on our platform.
“The biggest global sporting organisations are joining us en masse. Socios.com and Fan Tokens are here to stay and will become essential tools in the digital transformation of the sports industry.”