Rank Group adopts new DoTrust service

Department of Trust has launched the first dedicated platform offering end-to-end frictionless and enhanced financial risk checks to support all stages of the player journey, DoTrust complete.

The provider of financial risk assessments for safer gambling also confirmed The Rank Group has become the service’s first live customer.

“We are delighted to officially launch Complete ahead of the expected change in regulation this year,” said Michael Byrne, DoTrust chief operating officer. “Operators now have a reliable, comprehensive and industry-first service they can rely on to meet all current and future requirements. Complete reduces friction for customers and increases certainty and efficiency for operators.”

Liam Smith, director of customer operations for Rank Interactive, commented: “Rank has always been at the forefront of consumer protection and are constantly seeking ways to improve our player experience within a safe environment.

“DoTrust Complete is the first tool we have found that has been specifically developed for gambling operators. The efficiency and degree of control which Complete gives is impressive and we are excited to leverage these capabilities in building our business.”