Pragmatic Play enhances Betsson Group partnership with new live casino agreement

Home » Pragmatic Play enhances Betsson Group partnership with new live casino agreement

Lauding it as another “major milestone,” Pragmatic Play has launched its rapidly-growing live casino product suite with Sweden-based online gaming company, Betsson Group further enhancing the established business relationship between the two firms. 

Under the content agreement, the multi-product content provider’s entire live dealer collection, including Mega Wheel, one of two game show-inspired hits; Roulette Azure and Blackjack Azure, which features a multi-seat option, early decisions, “Deal Now”, “Auto-Stand” and more.

Through Pragmatic Play‘s live casino environment, the European operator’s players will enjoy an immersive experience via advanced 4k streaming technology broadcast from the supplier’s newly-built, state-of-the-art gaming studio located in Bucharest.

“Pragmatic Play has a strong reputation for delivering stellar igaming experiences and its Live Dealer selection offers amazing games for our players, said Jamie Busby, Head of Live Casino for Betsson Group. 

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Busby added…

“With a broad range of titles for players of all demographics, we’re very happy to add this content to our offering and look forward to a long and successful partnership.”

The deal also expands Pragmatic Play’s existing agreement with Betsson AB (BETSB:Stockholm) after the gaming business with more than 20 iGaming brands rolled out the majority of the provider’s portfolio of 120-plus HTML5 digital casino games back in January 2017.

That was the year the Gibraltar-based firm’s games hit their stride in Asia and had begun to receive positive feedback from European players as the online slots offering became certified and licensed across the continent.

Vice President of Malta Operations for Pragmatic Play, Lena Yasir, also commented on the rollout via a company press release…

“Betsson is a huge operator brand and we’re delighted to take our comprehensive range of Live Casino games live with them across European regulated markets.”

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The VP went on to explain that the strength of their live dealer products has resulted in global demand for them. He added, “we’re incredibly proud of the hard work that has been put into the portfolio by our team, which is being recognised by leading operators globally.”

Charitable effort:

Continuing to support worthy causes, Pragmatic Play announced this week that it donated £10,200 to the charity Cancer Relief in its home base of Gibraltar. The organization has been providing support to people living with cancer in the community for more than 30 years and has been expanding steadily to meet those needs. 

The donation will fund training costs for the year and will see new staff members benefit from further development. Meanwhile, other employees of the Centre will also be able to take advantage of specialized advanced learning, according to Pragmatic Play. 

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