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Online sportsbook, casino and virtual gaming services provider Stake .com will be making a major statement at iGB Affiliate 2024 with the biggest stand presence in the show’s history.

The high-profile international brand, which is the principal sponsor of Premier League Everton Football Club, will be saying farewell to London in style from its 225sqm stand (Q30), which is situated in the middle of the show floor.

Explaining the importance of iGB Affiliate to both Stake .com and to the broader industry, Head of Affiliates Wasim Khan said: “This show provides us with a unique platform to connect with key industry stakeholders, build relationships with potential partners and showcase our brand to a targeted audience. It’s a crucial event for us to reinforce our position in the market and stay updated on industry trends.

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“It also plays a pivotal role in the development of our sector by providing a platform for networking, knowledge-sharing and setting industry standards. It serves as a hub for fostering business development and maintaining high professional standards through discussions, workshops and collaborations.”

Defining the key objectives arising from the high-profile presence at iGB Affiliate, Kahn confirmed: “Success, for us, involves establishing new partnerships, reinforcing existing relationships, gaining insights into industry trends and, ultimately, contributing to the growth of our affiliate network.”

Emphasising the importance of live events in terms of stimulating debate and identifying solutions, Khan added: “I anticipate that the major topics of conversation will revolve around advancements in technology, regulatory changes and the evolving landscape of affiliate marketing. Key trends in 2024 may include the rise of new marketing channels, increased focus on the user experience and the integration of innovative technologies.

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“Challenges include navigating complex regulatory landscapes, adapting to changing consumer behaviours and addressing concerns surrounding cybersecurity. I believe the major opportunities lie in leveraging emerging technologies, exploring untapped markets and fostering sustainable partnerships – all of this and much more will be discussed at iGB Affiliate, which is one of the most important events in the industry diary.”

iGB Affiliate organisers believe the last edition of the show prior to its relocation to Barcelona, Spain, in 2025 will be a record-breaking event with a predicted +10% increase in visitor numbers. Other key performance indicators are also in positive territory with the number of exhibitors and sponsors over 250, (+11% year-on-year) occupying a total of 13,647sqm (11,758sqm in 2023).

For more information and to register for iGB Affiliate (6-9 February, ExCeL London). https:// London.IGBAffiliate .com/Attend

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