Playtech Expands Alliance With Veikkaus To Enhance Live Casino Experience For Finnish Players; Extends Partnership With Sony Pictures Television

Home » Playtech Expands Alliance With Veikkaus To Enhance Live Casino Experience For Finnish Players; Extends Partnership With Sony Pictures Television

For Playtech, the largest global publicly traded online gaming software developer based in Douglas, Isle of Man, the second month of the new year is going great so far!

To that end, on February 15 the firm has revealed the extension of its exclusive contract with Sony Pictures Television that will last for 2 years to create Live experiences centered around Who Wants To Be A Millionaire?, the legendary TV quiz show, which is rolling out over North America. And that’s not all; as it also emerged as a winner in a rigorous Public Procurement Process for Live casino games, which means it is the chosen ally of Veikkaus, a casino, lottery and wagering operator based in Finland.

Partnership extension with Sony Pictures Television:

Playtech and Sony Pictures Television already have a pre-established five-year business partnership, meaning they have agreed to join forces to integrate 3 games of the popular Who Wants To Be A Millionaire? brand to the online entertainment library of Playtech Live digital. After the triumph of Live Trivia and Live Roulette, Playtech not long ago presented another thrilling addition to its portfolio, which is Video Poker Live, largely inspired by the aforementioned Who Wants To Be A Millionaire? show. Also, the said firm will create more Millionaire-branded games across the network.

This alliance will expand to additional regions, involving Canada, Mexico and U.S., as Playtech proceeds to show its devotion to profiting from the increasing potential of the regulated market of North America, as it’s aware of the large player base in the aforementioned regions. Moreover, this partnership extension is in accordance with Playtech’s comprehensive strategy of entering into alliances with famous brands to provide all types of players with an unrivaled gaming experience, according to the official press release.

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Relatedly, Playtech Live games involve a plethora of classic Who Wants To Be A Millionaire? TV show characteristics involving Ask the Audience and Ask the Host and 50/50, which provides players the opportunity to eliminate incorrect answers, which are based on the question level they have achieved.

Partnership extension with Veikkaus:

A long-term framework deal was signed by both of the aforementioned firms, which cleared the way for a spacious alliance. Additionally, this alliance has great potential for expansion, but its original duration is now 6 years. It also represents a notable milestone for Veikkaus and Playtech, since it now involves the thrilling field of Live casino games.

Coming on the heels of the already good existing business relationship, which involves a casino management system, retail video lottery terminals, online poker and online casino, both firms are now pleased to expand their alliance to the Live Casino division. As a popular provider in the Nordic region, the fact that Veikkaus has chosen Playtech as its Live casino games supplier only goes to show the industry-leading position of the company.

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According to this fresh alliance, Live games of the Playtech network and exclusive games from the fresh Veikkaus-branded studio, will be hosted on the Veikkaus platform. For the aforementioned studio, Playtech will support its setup and operation in 1 of its primary studio facilities. Studio design collaboration is already underway, with the aforementioned firm working alongside Veikkaus’ brand, design and product marketing teams, offering its broad experience and knowledge in establishing exclusive and one-of-a-kind Live studios where the base is the brand strategy of the operator.

Relatedly, the fresh, modernly-created Veikkaus studio will involve dealers who speak Finnish language, who will originally supervise many roulette and blackjack tables, offering an interesting and authentic gaming experience especially to players from Finland.

Commenting on the partnership, Commercial Director at Playtech, Fredrik Sylvander, commented: “We are thrilled to be selected as Veikkaus’ partner for Live casino games, and this long-term partnership is a testament to the strength of our Live product and further solidifies our position as a leading supplier in the Nordic region. We are excited to support Veikkaus in their first launch of Live casino games, providing Finnish players with an exceptional gaming experience. Together, we will leverage our expertise and market knowledge to deliver a tailored Live offering that meets the needs of the Finnish market and exceeds the expectations of Veikkaus’ customers.”

VP iCasino at Veikkaus, Riikka Seppänen, added according to the official press release: “We are delighted to collaborate with Playtech as our partner for Live casino games, following a comprehensive public procurement process. This strategic framework agreement marks an important milestone for Veikkaus as we expand our product portfolio to include Live casino games for the first time. We have been and continue to work diligently alongside Finnish authorities and regulators to ensure a robust regulatory framework is in place. With Playtech’s network of Live games and their support in setting up our dedicated Veikkaus-branded studio, we are excited to offer our Finnish players an immersive and authentic gaming experience. This partnership with Playtech reflects our commitment to providing top-quality entertainment to our valued customers.”

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