Paddy Power Extends Deal with Checkd Dev to Utilize New Mix ‘N Match Product

Paddy Power once again joined forces with an industry leader, Checkd Dev, to enhance its already strong relationship through another long-term partnership. The new partnership will see a unique product allowing all same-game multiples to be in the same package.

Great opportunity for Paddy Powder:

Checkd Dev, one of the leading sports betting technology specialists, is a part of Checkd Group, an award-winning industry giant. The company recently developed and launched Mix ‘N Match, a unique betting solution that will now be available to all of Paddy Power’s customers.

Paddy Power, a subsidiary of Flutter Entertainment, has a huge base of fans who will be able to enjoy this impressive advanced solution.

Advanced solution:

Mix ‘N Match is specifically designed for Paddy Power in the UK. Thanks to it, the players can create combination bets easily and quickly since the solution offers various pre-configured opportunities to place bets. On top of that, all opportunities can be customized and personalized thanks to a range of filters that help the player easily choose which multi-leg bet works best for them.

This isn’t the only Checkd Dev product that eases the betting process for both operators and fans. Smart Acca iFrame became very popular among the players who tried it. It was prepared for William Hill, Sky Bet, and other top-tier operators. 

Thanks to the last iteration of the API, placing bets is even easier since it allows various single-event combinations to be incorporated into one single bet.

Furthermore, the solution incorporates advanced Bet Shuffle functionality, which allows new betting opportunities to be randomly generated. The players can access all data from big leagues and competitions. On top of that, Mix ‘N Match offers 1×2, BTTS, fouls, shots on target, goalscorer, and cards.

Paddy Power will get access to the official Opta data, known for its quick data visualization insights which increases the conversion to the bet placement, so operators can greatly benefit from it.

As European Gaming reports, Adam Patton, Checkd Dev Managing Director, said: “We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviors.”

Rob Elliffe, Head of Product at Paddy Power, said: “Checkd Dev was great to work with throughout and despite being a complex product, delivery was on time. Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”