Pablo Jensen joins Better Collective

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Better Collective has announced Pablo Jensen as its SVP of product and tech, as the company looks to further strengthen the technology focus behind its sports betting media brands.


Jensen, who joins Better Collective from GAN Integrity, was also formerly CTO at Sportradar and has more than 20 years of international, executive technology and business development experience spanning multiple online services companies.

Jesper Søgaard, CEO and co-founder of Better Collective, said: “Pablo is a perfect match for us and it’s a great pleasure to welcome him to Better Collective. He has worked on an international scale for many years and, from his years with Sportradar, brings indepth knowledge of our operating environment.

“In an industry that is developing rapidly with more and more markets opening for online sports betting, we want to continue offering products and solutions that wow our users. Throughout his career, Pablo has demonstrated the ability to successfully lead such an effort and I am confident he will be a valuable addition to our organisation.”

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Jensen said: “I have followed Better Collective from a distance for a number of years and have been impressed by what the company has achieved. This is a great opportunity for me to contribute my tech management skills and experience in a company that continues to grow, expand and pursue global market leadership. I am confident that Better Collective will continue to thrive in the market and can’t wait to do my part to realise its potential.”

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