Octoplay Signs Paddy Power and Betfair for the UK Market Debut

Octoplay, a fast-growing game development studio, has partnered up with the leading UK gambling operators Paddy Power and Betfair. The direct integration of the partners will mark the developer’s debut in the lucrative UK market while the operators will use the deal and the provider’s exciting content to maintain the role of the leading players in the online UK market.

In-Demand Content Supply:

The content deal will see the Octoplay’s gaming package delivered to the two partners that joined forces to secure the exclusive goods for the domicile marketing purposes. Indeed, the developer’s in-demand gaming cargo containing items like Zeus Smash and Lollicat seems highly likely to increase the traffic to Paddy Power and Betfair’s platforms as soon as it lands on these virtual ports in the UK for the very first time.

Such a direct integration between the provider and the operators has been facilitated by Octoplay’s proprietary game server. The gaming facility simultaneously used for the online slot machine game production will now go live directly with the operators. The server is the tool that will by-pass aggregation platforms or other intermediaries to provide the operators’ casino brands with a freshly produced gaming content at all times.

B2C Partnership:

Paddy Power and Betfair, the verticals of the international sports betting and gaming giant Flutter Entertainment, will use the corporate image and the top-tier content supplied by the popular studio to ensure a continued growth of the group’s operations. At the same time, Octoplay’s expansion to UK marks a significant milestone for the developer being increasingly recognized as a rising star within the iGaming industry.

Carl Ejlertsson, Chief Executive Officer at Octoplay, reportedly said: “Paddy Power and Betfair are  exactly the calibre of operators that we want to provide our games to, and these partnerships are a testament to the incredible work that the team puts into each game that leaves our production line. “We never compromise on quality and always ensure that players are excited and entertained from their first spin to the last. This deal takes us one step closer to our ultimate goal to be a leading supplier to all operators in core regulated markets across the world.” 

Andrew Kerr, Head of Paddy Power Games, added: “Octoplay is producing highly entertaining slot games that resonate with our players and we saw this as a great opportunity to bring its games to our lobbies. They are an impressive game developer led by a talented, experienced management team and with a portfolio of slots that players want to play. This is a powerful combination and one that will see Octoplay go from strength to strength, while greatly benefiting the product offering of our Paddy Power and Betfair brands.”