NowBetNow Shortlisted for SBC Award at SBC Summit 2023

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NowBetNow shortlisted in the coveted Rising Star in Sports Betting Innovation/Software category in this year’s SBC Awards

Provider of automated, multi-channel personalised content for iGaming and casino operators, NowBetNow, has been shortlisted for the Rising Star in Sportsbetting Innovation/Software of the year award at this year’s SBC Awards in Barcelona on September 21, 2023.

This award was created to recognise the leading software innovators helping to transform the sports betting market. NowBetNow automates betting suggestions content for several major sportsbook operators. Its technology generates and displays live bet suggestions, has dynamic prices, is personalise-able and clickable straight through to betslip.

Before NowBetNow started developing its core offering, there was nothing in the market like it. NowBetNow has transformed the nature of operators’ bet suggestions. Pre-2018, operators had to write and design display content manually using tools like Photoshop. Because this process was previously so labour intensive, until recently display content published on operators’ websites tended to contain long-term, generic offers like ‘Bet £10 get £20’ or ‘Bet on this weekend’s football’.

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The volume of offers being created in a typical week was limited by marketing manpower available to operators. It was a constant frustration for them. NowBetNow can deliver large volumes and varieties of personalisable betting content at scale for operators regardless of channel and jurisdiction.

Today, NowBetNow enables some of its operator customers to show over 200,000 pieces of unique betting content per month across multiple channels, all in a highly brand consistent, channel-optimised and fully compliant manner.

To produce this compelling content, NowBetNow integrates with the customers’ back-end systems including price feeds, casino and wagering data. Operators’ customers prefer NowBetNow-created content because it provides bet-able content that is available when and wherever they are: on the app, via the website, e-mail, Facebook, Instagram or X (formerly Twitter).

Typical time from decision to select NowBetNow, to go live, is under 30 days. NowBetNow can also click through data on new offers, enabling operators to apply this customer insight to fine tune campaigns; only using methods that generate maximum consumer engagement to boost average revenue per player.

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The SBC Awards celebrates the very best of the iGaming industry including sportsbook and casino software providers, operators, payments and marketing services providers. SBC Award winners will be unveiled at the SBC Awards Dinner on September 21, 2023, to be held at Caves Codorniu, Barcelona as the climax of the SBC Summit Barcelona taking place at Fira Barcelona Montjuic from September 19 to 21, 2023.

“It is great to be recognised at the SBC Awards Barcelona once again,” the co-founder and Chief Executive Officer for NowBetNow, Stewart Vassie, said. “NowBetNow has built the solution to increase advertising personalisation while automating delivery of timely, relevant live bet suggestions to customers across multiple digital channels and using multiple languages.

“As a result, we now know we can add value to many more largescale operators in both the sportsbook and casino world. We look forward to delivering more value to cutting-edge operators now we have proven our value working with some of the largest players in the market.”

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