Novomatic appoints N American sales VP

Kathleen McLaughlin has been named the new vice-president of corporate North American sales and marketing for Novomatic Americas.

The company said that the appointment highlighted Novomatic’s commitment to customer alignment, including greater support in collaborating with corporate customers to implement high-return gaming solutions in casinos.

A member of Novomatic’s Global Marketing Forum, McLaughlin has served in various roles including vice-president of North American marketing and vice-president of North American product management, since December 2017.

As vice-president of corporate North American sales and marketing, McLaughlin will oversee the company’s efforts to enhance corporate sales and focus resources on the development of corporate customer relationships, further strengthening customer sales and service initiatives throughout North America.

She is responsible for Novomatic Americas’ national account customers, including multi-site casino operators and other key customers with mid-to-large commercial operations.

Among other initiatives, the corporate sales effort is focused on establishing multi-year partnerships and collaborative development opportunities with customers.

McLaughlin’s new responsibilities reflect recently implemented initiatives aimed at refining Novomatic Americas’ product plans to use its content and product development strengths.