Novomatic and PariMAX announce partnership

Novomatic and 1/ST Technology subsidiary PariMAX, a historical horse racing platform provider, have announced a joint development partnership.

This partnership will bring Novomatic’s portfolio of titles to new markets on PariMAX’s historical horse racing platform in the US. Furthermore, Novomatic and PariMAX aim to pursue other markets outside the US.

Rick Meitzler, CEO of Novomatic Americas, commented: “We are pleased to work with PariMAX to be able to offer our library of games to new customers through the historical horse racing platform.

“This fantastic partnership will enable us to open new markets as well as to grow our business in this segment.”

Paul Williams, CEO of 1/ST Technology, commented: “We are happy to partner with Novomatic to bring some compelling new offerings to historical horse racing abroad and domestically.

“Together we can continue to prove that leveraging fully pari-mutuel wagering and horse racing content can succeed in growing the market for the benefit of the horse racing industry.”