Novomatic Africa introduces new structure

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Novomatic has been spearheading the South African gaming industry with a long-term footprint and a record of success for close to 23 years.


The team at the regional Novomatic Africa headquarters located in Midrand in the Johannesburg area is delivering products and services to gaming operators in both the casino and the LPM market segments in South Africa and many other African countries as well as strategically steering Novomatic’s gaming operations in Eswatini.

Sonya Nikolova, after having served as a member of the local board of directors for several years and thereby contributing significantly to the success of Novomatic in the southern African region, has decided to move back to Europe to take on a new strategic role in the area of global sales at the headquarters in Austria.

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Muriel Loftie-Eaton and Alexander Merwald will remain in their current director functions at the Novomatic Africa Group, whereby Muriel Loftie-Eaton will in addition join Alexander Merwald as managing director at Novomatic South Africa, a company solely focused on the South African market.

Chantel Crossley, who has been with the Novomatic Africa Group since 2022 as head of the group’s finance department, will join both Loftie-Eaton and Merwald as managing director of the local group’s holding company Novomatic Africa, as well as joining Merwald as managing director co-heading the group’s operational company in Eswatini.

Crossley will bring her in-depth knowledge of the South African market as well as management skills and strategic focus to Novomatic.
“Since joining the group, I have been excited to be part of one of the largest integrated gaming companies in the world.

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“Now, I am looking forward to being able to contribute my personal management expertise and experience on a strategic level to further the growth of the group in the region.” 

Merwald added: “Muriel Loftie-Eaton and I are delighted to have Chantel Crossley join us as managing director at the Novomatic Africa Group. We are looking forward to collaborating with her to grow Novomatic’s markets in the South African region together.”

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