NorthStar Gaming is to further expand customer acquisition across sports wagering and online casino in restaurants and bars across Ontario through a partnership with BettorView.
BettorView’s plug-and-play solution serves betting content to venues that is personalised for different sports and events.
NorthStar said the deal will allow it to build brand awareness, drive consumer engagement and strengthen its presence in both restaurant and bar environments.
BettorView CEO Javier Vargas said: “Our technology allows our gaming and venue partners to customize and localise content so that it fully resonates for sports fans, while also educating them on sports betting and responsible gambling in general.”
NorthStar Gaming CEO and chair Michael Moskowitz added: “Partnering with BettorView will fuel growth and expansion of the NorthStar Bets player base, while also increasing brand awareness amongst priority audience.
“The restaurant and bar space is a great sector to reach target consumers who have a high propensity to wager and are often watching live sports and games in a social environment.”
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