New platform a “springboard” for ProgressPlay in first half of the year

ProgressPlay had a busy first half of the year, with the innovative new technology and tools that the company first brought to market earlier this year in London and Amsterdam driving impressive results through both Q1 and Q2.

Having invested heavily in data and technology projects, the company has been doing the rounds of international shows to ensure that stakeholders are aware of their advances in platform capability and service. The next shows include SiGMA Balkans in September, the SiGMA Europe show in the expanded format in Malta this November, and ICE.

Central to this increased market exposure is ProgressPlay’s new platform technology which offers a comprehensive gaming management solution across multiple channels and products, giving the company an important revitalised cutting-edge in their quest to deliver long-term value to a deepening operator cluster.

Now in their second decade serving their growing casino cluster, ProgressPlay’s new platform manages player accounts, payments, bonuses, loyalty programs, fraud prevention and games, using robust analytics.

On the proprietary side, and recently introduced to the international online gambling market, ProgressPlay’s innovative Responsible Gambling software covers topics like KYC, player activity, affordability levels, and a transparent audit trail. This breakthrough data-driven software was recognised in the first half of the year with a shortlisting in the EGR’s inaugural Safer Gambling Award, a significant achievement for a new product.

The company has rethought its Responsible Gambling strategy, developing an AI-driven flow for player engagement that recognises players in real-time and rates them according to various standards. This feature has proven highly attractive to the regulated market, which is coming under increased pressure from regulators in Europe and beyond.

Over 150 online casino brands have partnered with ProgressPlay covering a unique combination of casino games and sports-betting. ProgressPlay’s sportsbook offers up to 40,000 live betting markets and services across 20 languages while the new platform offers a slick AI-driven UI/UX, and extensive value-added services alongside thousands of casino games, including slots, online casino, live casino, poker, table games, and sportsbook, across all devices and currencies.

ProgressPlay CEO Itai Loewenstein said: “It has been a busy period for our team, as we capacity-built last year around the technologies we have brought to the big shows this year; and this has paid off in terms of increased revenue in a number of key areas related to these technology out-builds. Our new platform is proving to be a springboard for stakeholder engagement and a significant driver of growth in the first half of the year.”

For further information visit www.progressplay.com

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