Merkur has set in motion a set of “strategic changes” for content brand Blueprint Operations, including a new managing director.
Andy Tipple is stepping into the role from his current position as head of product at Merkur’s high street gaming division Merkur Slots, while Davis Purvis is set to take a role as group strategic advisor.
The changes come into effect from September 1.
“The senior team has undertaken a detailed analysis of the industry and how we believe it will develop in the post-White Paper world,” said Merkur UK’s general manager, Sascha Blodau (pictured above).
“This has highlighted a core requirement to actively seek and develop corporate relationships that go beyond the traditional commercial engagement that we have established over the years. We believe these relationships will be with C-Level executives not directly connected to the product or service that we provide.
“This will present a completely new dynamic and one which requires fresh conversations exploring longer-term opportunities to drive income from the businesses that our customers operate. David’s detailed knowledge of both the industry and of the Merkur UK business will be invaluable in identifying and developing those strategic pathways which dovetail with our ambitions and our strategy.
“I believe that we have an extremely exciting future and both Andy and David will play central roles taking the business to the next level. The UK is a key market for the group and to maximise the opportunity we need to have the very best people occupying important strategic roles throughout the business.”
David Purvis, added: “I am pleased to be moving to a new group role and looking forward to the challenges and opportunities this will bring. I also wish Andy and the Blueprint Operations team continued success.”