NetEnt to further expand UK presence via new content deal with Blueprint Gaming

Home » NetEnt to further expand UK presence via new content deal with Blueprint Gaming

After recently releasing its second new slot title of the new year, casino content developer, NetEnt AB (publ), has agreed a deal with Gauselmann Group subsidiary, Blueprint Gaming, that will further expand its presence in the United Kingdom.

Under the terms of the long-term deal, the first games from the developer’s portfolio of innovative slots will be launched by the UK-based game studio during the first half of 2020.

Landmark deal:

According to an official press release…

…the games will go live across Blueprint’s network of retail gaming machines in arcades, bingo halls, licensed betting offices and pubs across the northwestern Europe island nation.

Commenting on the new partnership, Chief Strategy Officer for the Stockholm-headquartered NetEnt, Andy Whitworth, said…

“This is a landmark deal for the NetEnt Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint are the market leader in the UK, and we are delighted to expand our reach with them.”

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Also offering input on the recent deal, Managing Director for Blueprint, Matt Cole, added…

“The ability to offer our customers and players content from NetEnt is an exciting opportunity and we are delighted to be working closely together on offering UK players a truly compelling variety of market leading content.”

January releases:

As mentioned, the leading digital entertainment company has already launched two brand new slots for 2020, with its most recent, Serengeti Kings, also being the firm’s first game that enables feature buy to jump directly in to Extra Spins The engaging African safari/wildlife-based title also keeps players engaged with a “guaranteed feature activation every 12 spins.”

You won’t want to sleep on the developer’s first slot release of the year either. Gold Money Frog, which in addition to engaging features, including “Wild substitutions, Scatterwins, Extra Spins and a Jackpot Bonus Wheel,” offers three progressive Jackpots! Courtesy of the Asian-themed title‘s bonus round, the progressive jackpot features three prize-levels, Super, Major and Minor.

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The company has definitely been busy, having also acquired software house Red Tiger Gaming in September last year, and in December, the soft launch of its NetEnt Connect content aggregation platform.

Earnings report:

In other company news, NetEnt announced on Wednesday that on February 12, 2020 at 7:30am (CET) it will publish its year-end earnings report for 2019. And that and that at 10:00am CET, Group Chief Executive Officer Therese Hillman will present the earnings report via live webcast for investors, analysts and financial media.

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