Digital payment company Neosurf has appointed Sue Page as its chief executive officer for North America.
This strategic move aligns with the brand’s expansion into the US market, adding to its global portfolio of 74 countries.
Page has already played a key role in securing the brand’s banking partner in North America. She will now focus on product launch in the US and forming strategic partnerships with sports betting operators, regulators and gaming partners across the country.
Prior to joining Neosurf, Page spent over 25 years in B2B sales. Her experience working with big-name brands such as Amazon and Costco will prove invaluable in shaping the company’s player-first approach in the US sports betting and gaming market.
Page is a dual citizen of the UK and the US and has lived in the US for the last 20 years. This has given her a unique understanding of the current online payment landscape in the US and the need to offer something different to customers.
By combining her first-hand experience with Neosurf’s extensive research in the US, the company will be able to provide an optimised product when it is launched.