On Thursday, March 31st, 2022 the online gaming giant, Metric Gaming, and Lacerta Sports Limited have agreed to engage in a long lasting as well as strategic formal partnership that is aimed to combine Metric Gaming’s pioneering multi – tenant sports betting platform in coordination with Lacerta Sport’s award – winning sportsbook solutions in order to develop a new standard in the business – to – business sports gambling market.
This new and exciting partnership between Metric Gaming and Lacerta Sports Limited consists of goals geared to combine their established and recognized advanced proficiencies in technology development and the deployment of superior customer analytics as well as automated pricing systems in order to introduce a new high – standard in the online sports betting managed services.
The World Poker Tour champion, Martin de Knijff, is one of the co – founders of Metric Gaming. Metric Gaming is primarily run by former executives of well – established gaming providers. The comprehensive sports betting products and services that Metric Gaming offers enables their clients to invest in a multi – tenant technology platform that consists of multiple providers as well as enabling their customers to operate with the all – inclusive and self – governing freedom that they desire.
It facilitates individualized odds and risk management set – up for all occupants by designing over than 20 custom – built constraints that are configured to deliver a personalized or individually constructed original user interface. The sportsbook permits pricing independence for every different market as well as every selection which is a dynamic benefit as brands that operate internationally reflect upon localized taxation rules and marketing campaigns.
“We are proud to partner with a company of Lacerta’s standing and capabilities. The powerful combination of our technology and Lacerta’s pricing and analytical excellence is a compelling alternative for those operators looking to build or buy their own sportsbook platform”, the CEO of Metric Gaming, Keith Hayes, expressed. “As a Vegas headquartered company, we are particularly excited at the opportunity this creates for us to better serve the North American market.”
The Founder and CEO of Lacerta Sports, Steve Edery, stated, “We are delighted to announce our partnership with Metric Gaming. The companies share a vision of how the sports betting market should operate, by combining Metric’s advanced sportsbook platform with our best – in class pricing and analytical capabilities we believe we can reshape the online sports betting market”
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