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Sandsoft, the mobile-first game developer, publisher, and investor powered by world-leading games industry talent, has today announced the full-time appointments of Norah AlQuaydhib and Reham Yeshar, who join following their success in Sandsoft’s Press Start internship program.

Aligned with Vision 2030, and delivered in partnership with the Ministry of Communications and Information Technology of Saudi Arabia, Press Start provides the opportunity for a diverse mix of entry-level game developers to design a mobile game from the ground up while receiving support from Sandsoft’s team of games industry experts.

Norah and Reham’s excellence in the program led to the offer of two full-time game development roles within the Riyadh Studio to create innovative, accessible core social games for players across the world.

Yahsir Qureshi, VP Head of Studio, Sandsoft, commented:

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“The entire Sandsoft team was incredibly impressed with the fresh perspectives provided by Norah and Reham. As the games industry in the Middle East continues to expand, it’s hugely important to give up-and-coming talent from a range of backgrounds the opportunity to grow professionally. At Sandsoft, we’re committed to building a diverse team with 29% of our workforce being female, above the industry average. Whilst there’s still more to do in this area, we’re proud to nurture local and diverse talent, and I look forward to seeing Norah and Reham’s continued growth.”

Norah AlQuaydhib, Junior Game programmer, Sandsoft, added:

“I’ve loved working at Sandsoft for the past six months. Sharing an office with experienced gaming leaders has provided a great learning experience, and I can’t wait to discover even more.”

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Reham Yeshar, Junior Game Artist, Sandsoft, commented:

“The Press Start program provided a great opportunity to work with like-minded developers eager to grow in their careers. It’s an incredibly exciting time for Sandsoft, and I’m excited to be involved. ”

In March 2024, Sandsoft announced a Joint Venture with NetEase Games to publish games within the MENA region.

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