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Aggregator GrooveGaming has announced a milestone contract extension with gaming and sports betting technology solutions provider BetConstruct.

The two companies further sealed their collaboration following a run of success that has been central to driving revenue and client acquisition for both these major brands.

GrooveGaming has significantly grown its presence throughout the last two years across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, Alea, Quickfire, amongst others, and has now clinched this important contract extension with BetConstruct.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

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A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

Last month, GrooveGaming was recognised as one of the ’10 Best Innovative Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

Founded in 2003 and headquartered in London, BetConstruct develops and provides online and land-based gaming and sports betting solutions. The company manages development, sales, and service centres in several countries around the world.

Its range of services and products include a sportsbook, sports data solutions, solutions for the retail betting industry, RNG and live dealer casino, fantasy sports, skill-based games, poker, a VR casino, and many more. Its SpringBME (Business Management Environment) platform was the first in the industry to provide a complete management infrastructure.

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BetConstruct Head of Business Development Anna Poghosyan said: “We place a greater accentuation on technology and innovation and find a kindred spirit in GrooveGaming, so we’ve decided to broaden and deepen this relationship. Over time we’ve built the mutual trust and respect necessary for a longterm and extensive partnership.”

Yahale Meltzer, COO at GrooveGaming said: “This contract extension is the natural evolution of our mutual affinity for innovation in the iGaming space around business intelligence, extended verticals, platform performance, innovative solutions, full compliance with the regulated markets and complete 24/7 technical support, together with cloud, security, artificial intelligence, machine learning, and data. The B2B delivery capability and ground-breaking technology that we both have means a solid partnership strengthens us both.”


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