Gambling giant aims for three zeroes

There are three main goals in Italian gaming group Sisal’s 12th sustainability report – it seeks to achieve three zeroes in problem players, gender pay gap and CO2 emissions.

The company’s report outlines its corporate social responsibility activity and medium-to-long term sustainability strategy. It had formerly issued four pillars of activities – people, consumer, community and planet – and concludes that it had already achieved most of those goals.

The new report points out that it had run a successful GoBeyond competition, the outcome of which was to give students and entrepreneurs in Italy a chance to win a €40,000 equity-free grant.

It is now in its fifth year and has helped 160 start-ups in Italy. It had also saved seven tons of CO2 emissions across its business and given 20,000 hours of training to employees.

It has renewed its European Lotteries certification for the fourth time and its World Lottery Association certification and achieved the Silver Medal of Ecovadis, a high international rating for recognising sustainability.

Its Responsible Gaming Programme, aiming for zero problem players, had benefited by reducing deposit limits and surveying 15,000 online customers to analyse behaviour and identify risk players. It is also working to achieve a zero gender pay difference – currently at 12.9 per cent – working with Winning Women Institute on this project.