Fresh Greek growth for Push Gaming with Betsson and Novibet

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OKTO has unveiled and seamlessly integrated OKTO.CASH, its innovative eVoucher cash payment solution with Betsson Group, a leading multinational igaming company.

OKTO.CASH, a cash-to-digital payment method developed by OKTO, now allows Betsson users in Greece to effortlessly top-up their accounts with cash in real-time, leveraging a vast network of over 13,000 points of sale across the country. The streamlined process is designed to be hassle-free, catering to the preferences of the local market and offering a convenient solution for online users who prefer offline transactions.

Andreas Nikolopoulos, Head of Marketing Greece of Betsson Group, said: “OKTO delivers tailored payment methods that meet the unique needs of each market. The e-cash payment solution presented by OKTO promises Betsson customers in Greece a convenient and user-friendly top-up experience.

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“Trust and integrity stand at the forefront of the relationship with OKTO. For Greece, the collaboration with OKTO originated from a shared commitment to providing an ideal solution for users who prefer offline transactions with cash while enjoying online experiences. By enabling users to instantly top up their online accounts in a fast, easy, and secure manner, Betsson enhances the overall customer experience.”

Galina Bineva, Commercial Director of OKTO, said: “We are thrilled with our partnership with Betsson Group and fully aligned with our partner, having a commitment to a local and personalized approach. For us here at OKTO, it’s essential to highlight the importance of understanding customers’ payment preferences and providing payment methods tailored not only to regional needs but also to different audiences within the same region.”

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