Flutter Entertainment Expands Partnership With PARI MUTUEL URBAIN; Strengthens Presence In UK Market With BetConstruct

Home » Flutter Entertainment Expands Partnership With PARI MUTUEL URBAIN; Strengthens Presence In UK Market With BetConstruct

Flutter Entertainment, a global gambling and sports wagering firm, is excited to reveal that it has officially extended its existing alliance with PARI MUTUEL URBAIN (PMU), the flagship operator from France, and entered into a fresh alliance with UK-based BetConstruct.

Partnership extension with PMU:

This extended alliance will only enhance the close relationship between the 2 firms. In addition, the first strategic alliance was officially signed back in 2010. Under that agreement, Flutter has agreed to supply risk management services, fixed odds pricing and event management to PMU, as PMU have a use from the international trading ecosystem and trading expertise applied to each of the Flutter’s B2B and B2C brands.

However, as part of this extended alliance, the provider will now offer its B2B multi-channel sportsbook platform with flagship client products and linked operational services to the French operator, in addition to the above services, according to the official press release.

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Furthermore, PMU will become the 1st outer brand outside the Flutter Group’s wings to use the aforementioned B2B tech. In addition, the continued investment in the said platform and sports trading capabilities by Flutter will also greatly benefit to PMU, as the flexibility of the offering enables smooth introduction of the product across each brand that operates on the platform.

New partnership with BetConstruct:

According to the alliance with BetConstruct, the agreement includes official integration of BetConstruct’s gaming content on the platform of Betfair International, the crucial platform belonging to the portfolio of Flutter Ent.. In addition, this lucrative collaboration indicates that both firms share a common vision of establishing fresh benchmarks for greatness in the constantly evolving world of online gaming, as well as relentless innovation and boundary-pushing.

Examples of titles that will be hosted on the aforementioned platform are Pascal Gaming’s and CreedRoomz widely known titles, with titles from PopOK Gaming to be added soon.

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Furthermore, these new titles pledge allies and players alike to expect a smooth and enhanced gaming experience, which shows constant devotion of Betfair International and BetConstruct to reshaping industry standards and fostering an unrivaled gaming experiences.

Commenting on the partnership, Betfair International Commercial Director Gaming, Stefano Busè, commented: “Partnering with BetConstruct marks an exciting milestone as we bring their engaging gaming lineup to Betfair International. This collaboration reflects our shared passion for revolutionizing the iGaming world and offering top-notch experiences for players worldwide.”

BetConstruct Chief Business Officer, Mikayel Sarukhanyan, added according to the source: “Integrating with a global leader like Flutter Entertainment presents a game-changing opportunity to expand our reach and leverage our combined expertise to redefine the iGaming landscape. It’s not just about offering players access to acclaimed titles; it’s about setting a new standard for excellence and player engagement.”

Flutter Entertainment delists from Euronext Dublin prior to US Listing:

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In other news, Flutter Entertainment has revealed it has halted trading on Ireland’s Euronext Dublin just ahead of its projected debut on the NY Stock Exchange (NYSE) that will take place during coming week. The American listing was initially considered during February of the previous year, and the company said it would back up broader American growth plans. In this sense, shareholders validated the double listing at Flutter’s annual general meeting (AGM) held in April, which has the company working hard on it.

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