ESG Gaming highlights impact of Merkur donations

ESG Gaming founder Lee Willows has praised Merkur UK for its innovation in the gaming industry.

The RET donation in year one helped support academic research into safer gambling and gaming within Web3 and what customer protection considerations would be purposeful.

Bournemouth University carried out the research, which included a literary review and the production of a Theory of Change.

Merkur UK’s donation for year two will be invested in development and evaluation of consumer tools. ESG will build a prototype Web3 environment where consumer protection tools can be evaluated taking academic, lived experience and real-world perspectives.

Tony Boulton, director of public and political relations at Merkur UK, said the company’s 360 programme shows the company’s “commitment to safer gambling.”

“As advocates of innovation in safer gambling we are extremely proud to support the work of Lee Willows and the team at ESG Gaming, who are undertaking some pioneering insights, exploring how technology will change the customer journey and the way in which consumers will use gambling products,” Boulton added.

Willows (pictured) added the support from Merkur UK has “enabled ESG Gaming to ensure our foundations are well thought through and our work is evidence-led.”